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In the forum thread for Episode 203, Jason Wood from the 11 O’Clock Comics podcast posted this:
“Fun episode Derek.
I listened today while driving around doing some errands.
You probably already know this, but Great Ten sold so terribly that it’s actually a surprise they kept it 9 issues and didn’t cut it off sooner.
11/2009: The Great Ten #1 of 10 — 13,159
12/2009: The Great Ten #2 of 10 — 8,760 (-33.4%)
01/2010: The Great Ten #3 of 10 — 7,458 (-14.9%)
02/2010: The Great Ten #4 of 10 — 6,812 (- 8.7%)
03/2010: The Great Ten #5 of 10 — 6,555 (- 3.8%)
This is among the worst selling DC universe titles ever. I haven’t read it myself so I can’t speak to the quality and I know you’re enjoying. But this is just one of those books that was either poorly marketed or just didn’t resonate with buyers.”
Unfortunately for me, I didn’t know the sales numbers for The Great Ten. If I had, I probably wouldn’t have gotten to attached to the title and the characters. I responded with:
“Damn, those numbers make me sad. This just reinforces my belief that while they say different superhero comic book fans do NOT want differently told stories about new characters.
The storytelling is more like the first season of LOST than something like Blackest Night (at least what I read of BN) or Secret Invasion, which are straight forward ‘bad guys attack, good guys fight back’ stories.
It was written by an up and coming writer who was on a major project (Countdown may have sucked in spots but it was definitely major) and on a critically favored book (R.E.B.E.L.S.) instead of one of the usual suspects (I understand why Morrison, Johns, Bendis and Millar have been in charge of their respective universes, but usually I have enjoyed more of the tie-ins not written by them than their main minis).
The characters were created within the past few years instead of the past few decades. 52 was only four years ago.
The next time I see creators like Erik Larsen or Tony Harris talk about how people need to try new things, I will think back to the complete and utter failure of The Great Ten. Not only was it a sales disaster, but this failure has also proven that it makes no sense for me to support anything new in the single issue format. For the past few years, my pull list usually consists of miniseries (The Great Ten, Daytripper, Tangent: Superman’s Reign, etc) or indie books (The Sword, 28 Days Later, True Story Swear To God, etc) because I know that anything even slightly mainstream will be collected at a later date.
Now, regardless of whether I feel it is worth supporting, I will just have to wait for the trade. If it never gets collected, oh well, bad for me. And if I forget to buy the trade, then oh well, bad for them.”
I wrote that and crossposted here, so that from this moment on if anyone asks me where I stand on the “Big Two needs to freshen things up” argument, they can just read this and come to their own conclusions.