Tag Archives: pkd media

Answering Shawn Pryor

Shawn Pryor, the mastermind behind PKD Media (and the Noisy Award nominated podcast PKD Media Black Box) asked on Twitter what on the surface seems to be a very simple question:  “If you were able to buy a digital comic book that came with a PDF/eBook/CBZ/CBR/Kindle version (all DRM free) would you buy it for 2.99?”

My immediate answer was “ It depends on the comic book.”

However, as I thought about it more, I was dissatisfied with my answer. Yes, it depends on the comic book, but since Shawn is the Founder of Action Lab Entertainment, I’m pretty sure this isn’t just a random question, but rather a harbinger of his company’s plans and it should be answered with a little more consideration.

So here it is my little more consideration:

The $2.99 price point is a decent one for the big comic book companies releasing dozens of comic books a month to a mainstream audience. Personally, I think $2.50 is a much sweeter spot and anything lower than that is ridiculous if the companies want to make a profit on their overall line. However, $2.99 is too much for a digital comic book because I believe that most comic book buyers see digital as something that is in addition to and not as a replacement for comic books. I think that if a comic book were ordered from an online retailer (either an publisher’s site, a regular online store or from the website of their LCS ) and a digital version were offered to for immediate download while the physical copy was in transit, most people wouldn’t bat an eye at getting both.

[Notice that I said comic book BUYERS. There are a lot of comic book readers out there who download digital comics with no intention of ever buying it, whether it is a physical or digital copy. Those people shouldn’t even factor into any future digital plans, so don’t sweat them.]

Since PKD Media is a small but up and coming publisher, they don’t have a track record with most of the comic book buyers. This can work in their favor because a lot of their probable digital comic book consumers will be familiar with their work and would be more inclined to take a chance on their titles.

I am glad that Shawn isn’t even considering DRM because that helps no one except for the companies that sell DRM “solutions” and their employees.

I know this isn’t really all that coherent or well researched, but if it was, it really wouldn’t be a Derek Coward production, you know? I hope this helps a little, Shawn. And whatever PKD decides to do, do it for the long-term and don’t change your mind after a few months

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Teenage Wasteland 33: Shawn Pryor of PKD Media

In this edition I am joined by Shawn Pryor: visionary, comic creator and chief of PKD Media. Shawn was kind enough to sit down and have a one hour discussion covering his creative endeavors and his life as a business man holding the reigns of PKD Media. This episode is not to be missed! You know why?? Because, I am channeling Siuntres!

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